ROD'S MARKETING:
COMMON QUESTIONS FROM SELLERS:
Are there things we should do to our home to help ensure the maximum price?
Yes. There is a benefit to making sure your home looks its best prior to offering it for sale.
There are also small remodeling jobs that will pay off at resale. I can advise you about specific improvements that will increase your home's marketability and value.
How often will you advertise our property?
I don't just list homes; I market them. I will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach the types of buyers most likely to purchase your home. I know how to maximize the power of the Internet for my clients, while also using traditional methods including newspaper ads, brochures, yard signs and customized direct mail programs.
Will you be present at all showings?
At open houses I, or a member of my team, will be there. For private showings, I will be the one showing your home. My thinking and approach is much different than most agents who hire showing agents to show their listings. I beleive that when you hire a listing agent to represent YOU, than that agent should be the one showing your property. There is NO ONE who can explain your homes details, disclosure items and location to potential buyers better than the person you hire to market and sell your property!
What if another agent tells us they can get us more for the house?
Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home.
Do we have any responsibilities during the marketing of our home?
Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal.
What happens once we get an offer?
I will help you consider each offer and negotiate the best deal for you. Once you've
accepted an offer, I will guide you through the entire closing process and ensure everything
proceeds smoothly.
How does the school get paid from your commission?
I donate 50% of my net commision to the local school of your choice.This is paid through escrow at closing.
WORKING WITH ROD:
82% of home sales are the result of agent connections
Source: National Association of REALTORS®
HERE'S WHAT YOU CAN EXPECT:
DURING THE LISTING APPOINTMENT WE WILL DISCUSS:
· My professional background & how I work for you
· What is the Market Pulse right now
· What is currently Listed that could be our competition
· What Has Sold recently that best compares to your property
· Possible improvements needed prior to listing property
· Market Price, timing, showing instructions and expectations?
(MY SECRET STRATEGY:)
AFTER LISTING IS AGREED:
· Photography Best time of day?
· Order Property Video
· Staging (if applicable)
· Fill out Marketing office forms, MLS Input sheet,& photos
· Input Listing to office white board
· Order Signage
· Coordinate timing as to Caravan date
· Order Preliminary Title report, HOA Docs ( if applicable)
ROD'S SPECIFIC MARKETING FOR MAXIMUM EXPOSURE
MLS input with multiple property photos + video
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Order JUST LISTED cards for neighborhood - hand deliver + mail
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Place ad in Palisades post - if applicable
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Order glossy property brochure
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Email listing to personal database contacts of over 600 people and affiliates
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Linkedin Upload
Email to local YMCA database of over 450 local families
Email to Pacific Palisades Elementary Database
COMMITMENT
Accommodate, qualify & provide instant feedback from showings
Professional Negotiation on YOUR behalf
Continual marketing during escrow to secure back-up offers
Provide you with a smooth and comfortable real estate experience
100% Satisfaction Guaranteed!
I've had the pleasure of working with Rod on numerous website projects. Rod is a broker-entrepreneur -- an innovative marketer and the kind of negotiator you want on your side of the table. When it comes to real estate technology, he consistently sees one step ahead of the crowd. I highly recommend his real estate services.
Tiger Bitanga , CEO , The Design People, Inc.
I have had the chance to work alongside Rod in numerous Real Estate Transactions and have found none better in terms of what he has to offer a buyer or seller. His knowledge of the business and current market conditions, experience in the trenches, and willingness to go the extra mile to make sure his clients are taken care of through the entire process is at a level unmatched in his field. I will continue to refer friends, family and business associates to Rod Aragon to take care of their Real Estate needs, knowing they'll be extremely satisfied with his services.
Top qualities: Personable , Expert , High Integrity
Steve Mora
Rod is an amazing Realtor, a hard worker, and a great friend! He helped us get our first house and was a godsend who made the process so easy! He's the best! Thanks Rod!
Top qualities: Great Results , Personable , Expert
Summer Nelson
I've leveraged Rod on 2 homes that I've sold over the past few years. This guy is the consummate real estate Pro. I've never met anyone like this guy... hard working, honest, caring, and knows the area cold. I will never use anyone other than Rod in real estate deals - and he's helped two other friends sell homes in recent months.
Top qualities: Great Results , Expert , High Integrity
Jeffrey Hofstetter
Rod made the purchase of our first home both easy and enjoyable. He was patient with all of our questions and walked us through every step of the process with attentiveness and professionalism. He also introduced us to our mortgage broker Mike Sarlo who made the pre-qual and loan process as smooth and simple as we could have ever hoped for. Even after the purchase of our home, Rod was always there to help and even introduced us to our contractor, who did such a great job on our house that my business partner hired him as well. Rod was also always on time for every appointment and always aware of everything going on with the seller and the property. I can't say enough great things about Rod - he is the best at what he does and a genuinely good person.
Top qualities: Great Results , Personable , Expert
Jon Krabbe
I have been working with Rod and his clients for years. Rod is consistently efficient, extremely organized and easily accessible - all qualities necessary to excel in this industry. I highly recommend Rod's professional services!
Meghan Barr , Escrow Officer/ Branch Manager
Rod is one of the most effective and results-oriented real estate agents I have ever worked with. He was incredibly creative in his approach to selling our home and provided customer service at levels I have yet to see matched. He is truly one in a million.
Top qualities: Great Results , Expert , High Integrity
Todd Henderson
