About Rod
Rod Aragon is an achiever. This is due, in no small part, by being a rare third generation California Real Estate broker. During his over 20 years as a top Westside real estate professional, Rod has sold or overseen over 2,000 closed transactions totaling nearly 400 million dollars.
He has developed solid relationships with key industry real estate professionals and strategic marketing affiliates which allows him to provide premium marketing services to his clients at all times. Rod prides himself on technology and is always finding ways to improve his business. In the mid 1990's he helped develop the technology which now allows people to search for open houses online.
"I consider myself to be a listing and marketing specialist. I am aware that people have many choices when it comes to real estate representation. I remind myself daily, that people are paying me out of their own equity for my professional services and results. In the end, people want a smooth transaction with as little stress and inconvenience as possible."
Rod lives in Pacific Palisades. He is married to wife Jenny. They have two children. In his spare time, he coaches flag football for the Palisades YMCA and is an active board member. He contributes up to 50% of his net real estate commissions to various schools & charities.
*Commission Donation percentage is determined by overall final sales price as described below:
0-750,000K = 50% Net Commission Donation
750,001-1,500,000 = 40% Net Commission Donation
1,500,001-2,000,000 = 35% Net Commission Donation
2,000,001-3,000,000 = 30% Net Commission Donation
3,000,001 or MORE = 25% Net Commission Donation
Rod’s Realty Giving program covers all LA Westside Areas. For buyer/seller consultation with Rod or one of his Realty Giving Westside Team Members - call 310-863-1652.
*Charity or nonprofit must be a recognized 501(c)(3) organization in good standing.
*Net Commissions Details below
It's typical or customary for the home seller to pay a Real Estate Agent between 5% & 6% of the sale price of their home at the close of escrow. The listing agent will split that commission with the buyer’s agent, usually 50-50, so they each get 3%. Then out of that 3% each agent will pay their Broker fees, which is usually a percentage of the transaction. Whatever is remaining after all fees are taken is the Agent net commission. The donation is based on that net commission to the non-profit organization of the client’s choice. Please note that the commissions a home seller pays the listing agent are negotiable in many cases, so this is only a guideline and not necessarily the exact percentage that may be paid on the transaction.
WHAT I DO
Full service real estate representation with two passions: Real Estate and The Community.
I promise to make the buying and/or selling of your home a positive experience while treating your honestly and fairly.
My Goal – to provide exceptional service to our clients and be a long term contributor to the community.
WHY ROD ARAGON
1. Sold or overseen nearly 2,000 Closed Escrows since 1989 totalling over 400 Million dollars.
2. Westside Real Estate Specialist
3. Top 5% of ALL Westside Realtors
4. #1 Real Estate Office on the Westside
5. #3 Real Estate Company in the Nation
6. YOU help me make a significant contribution back into our community!
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I've had the pleasure of working with Rod on numerous website projects. Rod is a broker-entrepreneur -- an innovative marketer and the kind of negotiator you want on your side of the table. When it comes to real estate technology, he consistently sees one step ahead of the crowd. I highly recommend his listing services. March 12, 2009
Tiger Bitanga , CEO , The Design People, Inc.
Rod Aragon...Calm, Cool and Collected! February 5, 2009
Wynne Wallace , Realtor , Nourmand & Associates
I needed help with some property in Southern California - it was part of an estate and needed to be sold - but it was an unusual house and lot, and Rod came through with his professionalism and courtesy for my sellers. I appreciated being kept informed each step along the way. My clients (and his) were pleased with the final outcome. February 3, 2009
Kerry Lohr , Associate Broker , Prudential Northwest Realty
I had the pleasure of working with Rod for four years and he taught me everything I know! He's one of a kind--extremely market savvy in all aspects of the real estate industry, dynamic, motivated, a fantastic salesperson, funny, and always has his pulse on the Westside real estate market. As a person he is experienced, creative, reliable, genuine, insanely industrious, driven and always had exactly the answer I needed when I needed it. He is incredibly smart and will never fail to find an solution to even the trickiest problems. He is sharp, warm and a great friend. If I weren't selling myself, I would refer my clients to Rod. January 22, 2009
Sacha Radford , Realtor , Prudential CA Realty
Rod is an amazing Realtor, a hard worker, and a great friend! He helped us get our first house and was a godsend who made the process so easy! He's the best! Thanks Rod! January 22, 2009
Top qualities: Great Results , Personable , Expert
Summer Nelson
Hired Rod as a Real Estate Agent in 2006
I have had the chance to work alongside Rod in numerous Real Estate Transactions and have found none better in terms of what he has to offer a buyer or seller. His knowledge of the business and current market conditions, experience in the trenches, and willingness to go the extra mile to make sure his clients are taken care of through the entire process is at a level unmatched in his field. I will continue to refer friends, family and business associates to Rod Aragon to take care of their Real Estate needs, knowing they'll be extremely satisfied with his services. January 22, 2009
Top qualities: Personable , Expert , High Integrity
Steve Mora
Hired Rod as a Real Estate Agent in 2002
I've used Rod on 2 homes that I've sold over the past few years. This guy is the consummate real estate Pro. I've never met anyone like this guy... hard working, honest, caring, and knows the area cold. I will never use anyone other than Rod in real estate deals - and he's helped two other friends buy homes in recent months. April 23, 2008
Top qualities: Great Results , Expert , High Integrity
Jeffrey Hofstetter
Hired Rod as a Real Estate Agent in 2005 , and hired Rod more than once
Rod made the purchase of our first home both easy and enjoyable. He was patient with all of our questions and walked us through every step of the process with attentiveness and professionalism. He also introduced us to our mortgage broker Mike Sarlo who made the pre-qual and loan process as smooth and simple as we could have ever hoped for. Even after the purchase of our home, Rod was always there to help and even introduced us to our contractor, who did such a great job on our house that my business partner hired him as well. Rod was also always on time for every appointment and always aware of everything going on with the seller and the property. I can't say enough great things about Rod - he is the best at what he does and a genuinely good person. October 23, 2007
Top qualities: Great Results , Personable , Expert
Jon Krabbe
Hired Rod as a Real Estate Agent in 2006
I have been working with Rod and his clients for years. Rod is consistently efficient, extremely organized and easily accessible - all qualities necessary to excel in this industry. I highly recommend Rod's professional services! October 18, 2007
Meghan Barr , Escrow Officer/ Branch Manager , Pickford Escrow Co.
Rod was an outstanding advisor and advocate for us in the purchase of our first home. His knowledge of our local market, and his experience and extensive network of connections with other local real estate professional are second to none. He was the difference-maker in securing our dream house, even though there were more than 35 competing bids on the property. As first time home buyers we had many questions, and Rod did an excellent job of patiently answering all our questions at each step in the process. October 15, 2007
Top qualities: Great Results , Personable , Expert
Dan K. Rosenthal
Hired Rod as a Real Estate Agent in 2003
Rod is one of the most effective and results-oriented real estate agents I have ever worked with. He was incredibly creative in his approach to selling our home and provided customer service at levels I have yet to see matched. He is truly one in a million. October 14, 2007
